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Dating etiquette today

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"People are too worried that they're not going to like the person they're meeting, and the drink is an easy hour if it doesn't work out."HIDING BEHIND TECHNOLOGYBeing time-efficient means text blasts for dates, says Ruthie Dean, 28, of Nashville, co-author of Real Men Don't Text, being published in September."Guys are using text messages to send the same message to multiple women.When they are face-to-face or over the phone, there's this awkwardness," she says.Pulda says he texts for everything, including dates."I don't love phone calls," he says.Drew Johnson has learned that when it comes to asking a woman out, texting beats calling every time."Most of the girls I've hung out with lately prefer a group activity rather than one-on-one," says Johnson, 30, a mechanical engineer from West Chicago, Ill., who plays bass in a band."From my observations, the response rate on, 'Do you want to go for dinner or meet for a drink?"They have all the downsides and don't have the benefit of face-to-face communication. And part of it is, it's a lot more work than a text."Millennials' love of texting is rubbing off on other generations, suggests Naomi Baron, a linguistics professor at American University in Washington who studies electronically mediated communication.

She says telephone calls are often thought of as an intrusion, while texting affords a way of "controlling the volume," a term she uses to describe the sense of control that text gives users that they can't get with a voice conversation."We tell ourselves we don't want to disturb someone.

Experts say it should be no surprise they're treating their romantic relationships in much the same way — not wanting to invest too much time or effort in case they don't click. You don't know how it's going to go," says Adam Diamond, 29, a movie trailer editor in Los Angeles.

Preschool teacher Rachel Goetz of Manhattan likes the flexibility a drink allows for both parties."It can also work for the woman.

Helmsley Palace Hotel from New York had a failed advertising campaign in regards to Indian cultural heritage.

Their promotion included the slogan "In India it's the Taj Mahal. Service and appointments fit for royalty - you - our guests." Unfortunately, the organisers realised only later that they were actually inviting their guests to enjoy "royal" customer service and conditions in a mausoleum.

Sometimes it's true, but more often, it's because we can't get them off the phone," she says.